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3 reasons to create branded merch for your business

Why branded merchandise on-site at your business makes sense

As a business owner it’s important to constantly be on the lookout for new ways to increase revenue and attract new customers. A popular solution is to add printed and embroidered merchandise to your offerings, especially for establishments such as cafés, gyms and barbershops where you can make the most of the foot traffic.

Unlike traditional forms of advertising, which can be expensive and difficult to measure your return on investment, offering merchandise is cost effective and will help you cast a wide net in your locale.

1. Brand Awareness

A unique/stylish clothing items or accessories ( branded merchandise) with your logo and custom design will help people memorise and recall your business as they get distributed to the public. It will help with familiarity and increase the general visibility of your business.
UWA embroidery

2. Get your customers to support local

One of the best ways for your customers to show local business support is with branded merchandise. Customers can show their loyalty for your business and help to spread the word about your establishment.  A well designed, high quality item is a great conversation starter helping your business name become established and get the word of mouth circulating in the community.

3. Build your community

A great merchandise will be proudly represented by your customers that believe in the cause and message of your business. They are a group of like-minded individuals who share a common interest or passion, helping to foster a sense of belonging and community around your business.

With the rise of social media you can quickly build an online community of customers sharing photos of the merchandise in their daily lives, reaching more people through their friends and interest circles. This can lead into an opportunity to promote your business through a fun competition. e.g. Tag us in a picture of you wearing our t-shirt, hat or tote bag to go in the running for 10 free coffees or 5 free cuts on us.
This mutually beneficial competition is a great way of personalising your brand and strengthening the connection with your customers.

The most important element to all the above is a professional, high quality finish to your merchandise.
At Aussie Gold we have over 2 decades of experience customising and personalising merchandise across all types of businesses in Perth.

We take pride in our in-house services including a great showroom you can visit in person, as well as providing exceptional customer service and a transparent process from start to finish.

Please check out our instagram feed to see our latest work.
Let us help you with your merchandise needs today.

FAQ

Here are our most popular questions asked at Neto Uniforms HQ. Please click on any of the question below to view the answers.

Embroidery is the process of reproducing a design/logo in stitches on a garment.
An embroidered shirt with a logo or text is part of a professional image. It instils a sense of confidence to your customer and you are instantly recognisable. It is a very affordable way to promote your business.

Embroidery is best suited to smaller designs that need to last a long time without fading, very large designs become uncomfortable to wear if embroidered. Embroidery is far more cost effective for smaller designs, designs with a multiple colours and short run jobs (eg 10-20 garments).

Embroidery will usually last much longer than screen printing, often outliving the fabric it is stitched onto.

Screen printing is a method of creating an image on fabric by pressing ink through a screen with areas blocked off by a stencil.
It can accommodate a wide range of materials, and produce fine details such as small lettering and lines at a clear and high quality standard.
This method of embellishment works well with small or large prints, and a screen print can be made from any image, or lettering.

Sublimation is a printing process which uses heat sensitive inks to permanently dye synthetic fabrics.
As the sublimation process actually dyes the garment, the colour is "in" the fabric and not on top, as is the case with traditional screen printing methods.
This gives a much better feel to the garment and allows unlimited amounts of colour to be printed without affecting the cost.

This is commonly seen with sporting team uniforms and jerseys.

A digital transfer is transferred using heat onto the garment. With the ability to recreate photographic images in high-resolution (and with no minimum orders) digital transfers are a popular choice for a printing alternative where low quantities are required.
Digital Transfers allow for small details and lettering to remain at a high, crisp quality.

Embroidery
When you send your design through it has to be completely redrawn manually with embroidery software. Digitising, also known as set-up or programming is the process of using software to recreate a design/logo in stitches. Digitising is required before an design can be embroidered.
The file is then stored for future use therefore no further fees are charged. We do not charge extra for minor design changes or colour changes to your logo.
If you have paid setup fees at another embroiderer they should supply you with the program for use elsewhere. In most cases you just need to ask for a copy of it.

Screen Printing
The set up charge is to colour separate your image, to run film for each colour and then to create a stencil onto a screen for each colour. This is why as your colours increase, so will the set-up fee. We add the films from your print setup to our client library so we can quickly prepare fresh screens anytime a repeat order is needed
Here at Aussie Gold, we do not charge set-up for repeat prints, only charging once for each design.

Digital Transfers
The digital Transfer set up fee is $40.

Embroidery: 10 Units
Digital Transfers: 10 Units
D2G: 10 units
Screen Printing: 10 units

Thes items can be mixed garments and do not all have the be the same style.
It's a good idea to keep in mind that the individual price decreases as quantities increase, with price drops at 20, 50, 100 and 250.

An order can be placed though emailing us at sales@aussiegold.com.au or alternately entering the details into our quote request form. (Located below)
How long will my order take?
Our standard turnaround is 10 working days from the date the order is placed.
We have the flexibility to meet tighter deadlines; this will need to be noted at time of first contact.

Please email sales@aussiegold.com.au or fill out the quote request form to receive information about pricing.

Each brand supplies a size guide for each item. The below diagram shows the instructions for measuring each area.
Please note, some brands sizing to vary, so it is always best to view the size chart.

Embroidery
1. Set-up fee (Once off)
2. The number of garments to be decorated
3. Standard size logo v Large logo
4.Number of embroidery’s per item

Screen printing
1. Number of colours in artwork
2. Set-up fee
3. Number of garments
4. Number of prints per item

Digital Transfer
1.Number of items being decorated
2. Size of the transfer
3. Number of transfers per item.

The set up charge is to colour separate your image, to run film for each colour and then to create a stencil onto a screen for each colour. Each colour is also printed at a different stage. This is why as your colours increase, so will the set-up fee and the overall cost.

We can produce designs with up to 7 Colours.
Please enquire within if your logo exceeds this amount.

Printing can be done to reach 60x38cm.
The size of the print does not affect the price.

The below images display the importance of a white base.
Some items such as 100% cotton are an exception, please enquire within if your item will need a grey base.

Embroidery: Vector PDF, AI or EPS will suffice.

Printing & Digital transfers: We require the artwork in a vector image.
Vector images have crisp lines and can be resized extremely large without losing any image quality. Vector images are created in programs like Adobe Illustrator, Macromedia Freehand and Corel Draw.
Vector graphics are not made up of a grid of pixels. Instead, vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way.
This allows the logo to be stretched and printed to the desired size without losing quality and crisp lines.
You will know if the image is vectored by zooming in closely. If the lines start to become blurry- the image is not vectored. If the lines remain straight, clear and crisp- the image is vectored.

We are able to re-draw the image; however this takes time and incurs an artwork fee.

Yes you may supply your own garments- this does however incur a 20% increase on the embellishing price.
Please note: Some fabrics may not be suitable for printing.

Yes, our in-House graphic designer can assist in creating the professional look you are after.
Whether it is a corporate logo, sporting team logo, or a tee-shirt design for an upcoming event- we are here to help!

For any new customer, there is a 50% deposit required before proceeding with an order.
All other payments are to be made on collection- or prior to posting.

If your company orders large amounts or frequently- you are then eligible to enquire about having an account set up.

We do have an onsite showroom based in Osborne Park. If you would like to take a sample for sizing or to display to colleagues- that is fine and can be returned within 7 days.
If we are required to order samples in, and they are not used in your order this will incur a re-stocking fee.

Garments cannot be returned after being embellished if the sizing is not correct. We do encourage all customers to carefully check the size guide for each item prior to placing the order, or alternatively you can request to come in once the garments have arrived for sizing.