Why branded merchandise on-site at your business makes sense
As a business owner it’s important to constantly be on the lookout for new ways to increase revenue and attract new customers. A popular solution is to add printed and embroidered merchandise to your offerings, especially for establishments such as cafés, gyms and barbershops where you can make the most of the foot traffic.
Unlike traditional forms of advertising, which can be expensive and difficult to measure your return on investment, offering merchandise is cost effective and will help you cast a wide net in your locale.
1. Brand Awareness
A unique/stylish clothing items or accessories ( branded merchandise) with your logo and custom design will help people memorise and recall your business as they get distributed to the public. It will help with familiarity and increase the general visibility of your business.
2. Get your customers to support local
One of the best ways for your customers to show local business support is with branded merchandise. Customers can show their loyalty for your business and help to spread the word about your establishment. A well designed, high quality item is a great conversation starter helping your business name become established and get the word of mouth circulating in the community.
3. Build your community
A great merchandise will be proudly represented by your customers that believe in the cause and message of your business. They are a group of like-minded individuals who share a common interest or passion, helping to foster a sense of belonging and community around your business.
With the rise of social media you can quickly build an online community of customers sharing photos of the merchandise in their daily lives, reaching more people through their friends and interest circles. This can lead into an opportunity to promote your business through a fun competition. e.g. Tag us in a picture of you wearing our t-shirt, hat or tote bag to go in the running for 10 free coffees or 5 free cuts on us.
This mutually beneficial competition is a great way of personalising your brand and strengthening the connection with your customers.
The most important element to all the above is a professional, high quality finish to your merchandise.
At Aussie Gold we have over 2 decades of experience customising and personalising merchandise across all types of businesses in Perth.
We take pride in our in-house services including a great showroom you can visit in person, as well as providing exceptional customer service and a transparent process from start to finish.
Please check out our instagram feed to see our latest work.
Let us help you with your merchandise needs today.